It’s a Wednesday afternoon in mid December of 2021. Folsom’s build queue has been no-so-gradually stacking up higher and higher over the course of the fall and early winter. The holidays are right around the corner and every customer needs their skis yesterday. Our 12 year old CNC machine seizes up around 4pm while cutting cores for next week’s 30 pairs of skis that need to be built and delivered by Christmas. 3 expedite orders land from Aspen. Max phones into HQ to check if we can have the builds done on time. Without hesitation, Christian responds with confidence, “pedal to the metal, add ‘em to the queue for this week”. The printer then hits a paper jam for the expedite graphics that need to be printed right away.
It’s one of those afternoons at Folsom HQ where it feels like everything has gone wrong, but there’s big snow in the forecast, and the team is in dire need of catching some rope-drop-pow across resorts in the Rockies. We don’t give up, we don’t panic, and we don’t move any builds around for the following week. Instead we take a deep breath and reset. We’ve encountered these problems before, and know how to fix them. It may seem that everything has gone wrong, but all is right in our world. It’s dumping snow, and we’ve got the throttle pinned – setting records in both skis sold, and skis built, week after week.
Mike dives into the both the printer and the CNC machine simultaneously, getting both fixed in perfect form – the show must go on. 2 days later Folsom Athlete Luke Penton arrives for the Denver to Aspen transfer, everything has managed to stay on schedule. To some it may seem high stress, but this is a normal December week for Folsom. We’ve been here before, and will be here again, but in the meantime let’s go skiing – pedal the metal.
Through the chaos, we’ve managed to continue our technical progression. Most notably is our lightest construction type to date: UltraLITE. Perfected in the spring of 2022, the UltraLITE construction utilizes a wider and thinner vertically laminated Aspen core. This eliminates heavy / thick sidewall material, and the formerly used bamboo stringer. We also use MITO Materials’ proprietary Graphene proportionally mixed into the epoxy and hardener during ski layup to add significant power and damping to the ski.
The result? Weight savings up to 300 g/ski with little to no loss in durability and performance. Out with the old, in with the new.
New Shapes Sneak Peak
Finishing touches are being put on the newest addition to the Cash family. The all new Cash 93 addition will round out Folsom’s Shape Families with 3 width options for the Completo, Cash, and Primary Families. The Cash 93 will shine as an intermediate / advanced skier’s daily driver for typical western US conditions inside the resort, but is also an excellent long approach touring ski when built with our UltraLITE construction. The Cash 93 rings in at dimensions of 131.93.120 mm, and is available in lengths between 170-191 cm.
Another specialty shape that will hit the web soon is the Folsom G-Wagon. Inspired by the original K2 Pontoon, the G-Wagon takes on similar dimensions, of course with the ability to customize. We recommend our Shallow Reverse Camber profile, but can vary the wood core and composite to fit the needs of any skier. The G-Wagon has dimensions of 160.135.140 mm and is available in a length range of 188-195 mm (192 cm sweet spot).
Stay tuned for full rollout announcements of these two shapes soon!
In The Shop
After taking over the neighboring unit at our Denver HQ, we finalized the showroom buildout, complete with an extension of our Signature Series of Folsom stock builds. These skis will be exclusively available to local customers in the Denver area, and will compliment the Signature Series builds available in Aspen.
Spring cleaning was good to us this year, so we treated ourselves to a brand spankin’ new CNC machine. Is it an absolute game changer? Yes. Are we PSYCHED on the increase in efficiency? Hell yes. Did we break the bank? Absolutely. (Totally worth it!)
As ski manufacturers, we’ve always considered ourselves to be experts in the ski tuning department. With our shop expansion, we now have the capacity to offer a full suite of ski tuning services out of Denver HQ. Folsom or not-Folsom, we can tune your skis in a variety of options. Check out our ski tuning options here.
To compliment our operations in Denver, we are thrilled to be back in Aspen for our 4th season operating out of the Hub of Aspen at 616 E Hyman Ave. Customers can demo a variety of alpine and touring skis, purchase stock skis, or go through Folsom’s custom fit consultation with a ski design expert at Folsom’s Aspen location.
Plans for additional Showroom / Sales Office locations are in the works, but not quite ready to be announced to the public… trust us, you’ll be the first to know!
Well if you’ve made it this far, we greatly appreciate you taking time to catch up on everything Folsom. Come visit our newly redone Denver HQ showroom, try some demos in Aspen, or just drop us a line if you’d like to chat. Between now and then, keep that throttle wide open, and pedal to the metal.